The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other product.
In MARKETING Branding is not about a singular logo it’s about building cohesive visuals and message which convey a brand’s story, heritage, and individuality which make people attract and admire them and become loyal customers. The simple question before thinking about promoting your product or service ‘why the customer should choose me?’
Marketing sells a brand. It’s not simply an advertising which only promote an ad copy.
Good design and coherent graphics convey your policy, transparency, history, work ethics and values which makes a BRAND admirable and memorable and thus DESIRABLE. Tapping into the emotion of your target audience using Branding in MARKETING, which is both authentic and relatable for the people will bring the human connection to the advertisement.
Bringing customer to the center and building long term presence will augment growth.
Branding is the process of connecting good strategy with good creativity!
Define how your want people to see you. For example: Are you traditional or Avant grade, Is minimalism is how you want to be identified as or regal. These are just a few examples. Once your idea of how your audience should perceive you is clear, a Branding Strategy will transmit it through the design and message. Great copywriting will define your story and Good Graphic design will define your identity. And this is the playbook that your Marketing will use to generate profits.
Here are some ways you can invest in effective branding:
By investing is Great Design: Packaging & Graphics
By Producing Attractive Multimedia: Visual Story Boards & Videos
By Storytelling or Promoting Cause: Product or Service Description, Share your Story & Mission.
2. BE PERSISTENT.
Once the message and visuals are well thought after , use it everywhere! Be coherent and consistent on all platforms without being repetitive. Your Website, your catalogs, your communications via mails or social media and your marketing visuals should all bring a unified look in front of the audience. Being persistent makes you memorable. And after obtaining impressions and reach if the audience remembers you, they might also take action towards conversion.
3. BE AUTHENTIC.
Tell people whats sets you apart and what makes you reliable. Good copywriting will help you build credibility. Let your message be clear and prominent about your transparency, values and how you can benefit the audience or support what they stand for. Cultivate a great Customer Experience & Customer Service. A happy customer is your best advertiser.
“People do not buy goods and services. They buy relations, stories and magic.”
by Seth Godin
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