INBOUND MARKETING

INBOUND MARKETING

Every business profits from its customers and that’s why a Marketing Methodology planning all the steps with customer journey is at its core is bound to succeed.
Inbound Marketing method is where the classic Funnel of Marketing meet the methodology where Customers are at its center.
Inbound Marketing is the Analytical approach where businesses align themselves with the buyers’ preferences and the need to have a seamless journey from lead generation to lead capturing. Being digitally present at every step of the customer journey is what makes Inbound Marketing one of the fastest-growing methods used by companies who are FLYWHEEL FUNNEL strategy based and growth-oriented. A term coined by Hubspot founder started making rounds in the content marketing circles in 2012 for its on-point growth marketing principle. Hubspot’s Inbound does not promise sales or results, what is actually does is to help you execute a well thought after plan to follow and build a proper road map to promote, scale & retain your business growth & ROI.
HOW WE EXECUTE INBOUND MARKETING
The Inbound method is a Marketing Funnel which is conveniently divided into 3 steps. But before executing additional in depth step of thorough analysis and devising strategy to see if your business can really benefit from this investement!
1. Attract
Activation of SEO, Research and Implementation of Key Words, Creation of website & Blog, Social Media Marketing, Paid Search Ads to generate relevant and qualified traffic.
2. Engage
When the potential customer arrives on your site, what are you offering to engage them? Landing Page Layout, User Experience, Lead Flows, Chat Bots, Lead Magnets, Videos are some of the tools which engage the visitor and help him make a decision to take action.
3. Delight
After you have acquired new customers and new contacts, the phase of maintaining the relationship begins. Newsletters, Smart Content by Hubspot are useful. And by adding in Social Media interactions, offering Up-selling, Cross-Selling and Great Customer Service is what makes the Delight Phase the best long term growth phase.
Analysis, Strategy, Planning
Complete analysis of previous content marketing efforts, research of important improvement fields, study of the market and related perspectives, elaboration of a plan.

STRATEgy & insTRUMENTs

  • HubSpot is not a strategy. It’s a tool that helps you execute your strategies.
  • Inbound marketing creates an ecosystem where the unknown buyer becomes your loyal and satisfied customer.
  • Ideal for B2B businesses that need to undergo digital transformation.
  • Ideal for Small & Medium size enterprises looking for lead to cash journey by using benefits of following a digital road map.
Smart Content
HubSpot Smart Content allows you to show personalized content for each user, based on the type, browsing habits and role in the company or stage in the funnel.
Work Flow
Email Marketing & Sales Automation. After you have generated leads its important that you assign different contacts a workflow that is tailor made for their needs.
Forms & CTA
Plan of action for the visitors that brings you the leads directly into your CRM. Guide your traffic to take prompt action on your site by dedicated forms & Call To Action.
Email & Newsletter
Plan of action of contacts that have entered into your CRM after various lead capturing methods. Segment and Classify lead to use of dedicated email & newsletter marketing.
Analytics
The Hubspot platform helps you identify all the key metrics that make your marketing funnel. Understanding your buy's behavior helps to remove bumps & improve results.
Integrations
Hubspot seamlessly integrates with the most many tools and apps to meet your business needs e.g. Stripe, Wordpress, MailChimp. Gmail, Outlook, Zoom.

YOUR team FOR Inbound Marketing


Not just a certificate and installing soft ware make one a BETTER  Hubspot user. A team which can produce a strategy, creative content, modern web design, eye catching graphic design and above all Marketing Skills on major platform like Google ADS & Social Media will help you use Inbound at its right potential. As customer satisfaction at its center, a team which can help you implement the steps and work together with your staff to segment your contacts and make use of your mailing list is the good fit. I-IMAGE Digital Specialist is not only certified by Hubspot but our web agency has years of experience is field of web development & Graphic Design.
Inbound marketing Certification
0%
Hubspot Sales Software Certification
0%
If your primary goal is to generate leads and broaden your business horizon through digital tools, then HubSpot is a natural fit. Its biggest strength is the ecosystem that tracks the customer lifecycle from “prospect” to “customer” plus the  Automation Tools to make workflow hitch-free.
1
Generate Traffic 
Using the marketing tools & SEO optimised blogging to generate Qualified Traffic and tansform your site into a lead magnet that is designed and optimized to generate contacts. Using Landing Page and Lead Capturing Tools to target people who have already shown interest in your product & services.
2
Define Buyer’s Journey
Before attracting the customers to your website and converting them into the lead its important to define their journey. By defining the Buyer’s Journey beforehand it is much clearer to segment the leads on the basis of their prospects with automation.
3
Use Hubspot CRM
Use Hubspot Lead Management & CRM software which caters to every need of every small to big enterprise.  Classify and assign contacts according to the requirements of YOUR business. Create automated mails and chat bots to keep the loop of customer management active.
4
Analyze, Review, Scale & Grow

Since in the inbound marketing funnel has all the steps well defined, it is relatively easy to scan and see where the issue, room for improvement or bump might be.

  • Not enough traffic? May be your marketing campaigns need testing & improvement.
  • Traffic but not enough leads ? Then your site and landing page needs to be scanned for reasons why visitors are not converting.
  • Customers are not returning or deals are not closing may be your CRM efforts and team should test out improved methods.

.

5
 Hubspot Products & Plans
starter
professional
enterprise

€ 46/mese

€ 460/mese

€ 1,140/mese

Email: 2,000 sends/ month

Email: 2,000 sends/ month

Email: 2,000 sends/ month

 

Includes 2 paid users

 

Includes 5 paid users

 

Includes 10 paid users

starter
professional
enterprise

€ 46/mese

€ 368/mese

€ 1,140/mese

Includes all Basics

Include Ticketing Functionality

Include Playbooks & Goals

 

Includes 2 paid users

 

Includes 5 paid users

 

Includes 10 paid users

starter
professional
enterprise

€ 46/mese

€ 740/mese

€ 2944/mese

Includes 1,000 contacts

Includes 1,000 contacts

Includes 10,000 contacts

 

Includes Basic Feature

 

Includes Smart Content

 

Includes CMS Membership

WORK WITH PRO TEAM
Would you like to have professional project? Let’s talk about it!


Hubspot Marketing Starter

Take your buisness to digital transformationa and get more leads with Inbound Marketing Strategy.
 

* Our Agency services will include Installing Hubspot , Generating Traffic, Designing Specific Pages to meet your goals, Creating Email Segmenting & Automation, Monthly Consultations with your team & staff to use Software to its max potential.

The Basic Plan of Hubspot priced at €46 contains:

  • Form
  • Contact Activation
  • Contact Management
  •  Creating Company Team Members
  • Facebook e Instagram lead Ads
  • Chat Bot
  • Team Email
  • Live chat
  • Removal of  HubSpot Logo
  • Email marketing
  • Personal Support
  • Report Dashboard
  • Landing Page
  • Email Segmentation
  • Mobile Optimized Bots & Forms
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