What are Key Performance Indicators: KPIs in Digital Marketing

KPI : Key Performance Indicators are Marketing Metrics which help you evaluate performance of your digital marketing campaign.
Always Measure The Performance to get Profitable Results
You are pushing yourself in your marketing investments and keep increasing budget but not satisfied with results. This is probably because you are not calculating the KPI : Key performance Indicator which is the metrics through which the success of your marketing efforts are calculated.

Calculating KPI help you improve, stay in the game in competitive marketing and above all help you decide when and where to invest further. Giving KPI importance will help you make better decisions, maintaining results but also scale & grow.


Different Digital Marketing efforts involve different KPI!
So what you should be asking your digital marketer?
Your Google Ads Account , Google Analytics or Analytics Software, Google Search Console should provide you metrics which help to improve your bidding strategy.
  • Website Traffic Sources
  • Impressions
  • CTR
  • Clicks/Visits
  • Conversion:  Leads, Sales, Downloads
  • Lead Conversion Rate
  • Cost per Lead
  • CPA : Cost per Acquisition
  • New Visitors
  • Returning Visitors
  • Sessions by Device
  • Keyword Performance
  • Landing Page Performance
  • Online Marketing ROI
Your Facebook Page Metrics and Social Media Platform Analytics e.g Instagram , Pinterest give you insight at your audience and help you device better social media management.
  • Impressions &  Reach
  • Engagement
  • Like, Shares, Comments
  • Social traffic
  • Social Conversions
  • Facebook Ads Cost per Impression
  • Facebook Ads Cost per Acquisition
  • Facebook Ad Campaign Performance
  • Demographics
search engine optimization
Your SEO efforts show result after dedication to content and various SEO optimization strategies. These are few metrics which show that your SEO is actually bringing results.
  • Keyword Opportunity
  • SEO Traffic
  • Page Views
  • Top Viewed Posts
  • Landing Page Performance
  • Link Building Metrics
  • Domain Authority
  • Bounce Rate
Email and Newsletter need time, budget and management. Its imporatant to measure what you are sending is bringing some results.
  • Open Rates
  • Unsubscribes
  • Email Website Clicks/Traffic
  • Newsletter/ Subscription Form Subscribing metrics
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